our journey.
At Ruka, we’re all about creating those unforgettable moments that elevate textured haircare and empower our community. From Ruka Pro Academy courses and scholarships to big-name brand collabs and inspiring panels, every event we put on is designed to celebrate textured hair and bring our people together.
Rukapro Academy
We believe that fighting hair discrimination begins with education and that responsibility falls on the whole industry. We want to play our part in this industry in evolving the standard by giving stylists + consumers alike more opportunity for science-led and accessible learning.
explore academy
Selfridges Events
Over the past year, Ruka has hosted exciting events at Selfridges, blending expert hair care advice with luxury experiences. From nutrition-focused sessions to exclusive ponytail concierge services, our events offer personalised guidance, complimentary treatments, and thoughtful gift bags—creating unforgettable moments for the Ruka community.
upcoming event
Ruka x Collabs
At Ruka, we love collaborating with amazing brands to create impactful, community-focused events. Our Gymshark "Twists ‘n’ Sets" pop-up is just one example—featuring styling sessions, scalp assessments, and product insights that connect us with more people and celebrate hair care in innovative ways.
our latest collabupcoming events.
Dec 18th - Jan 4th
On December 18th, 28th and January 4th, the Ruka Selfridges stand will host an exclusive Luxury Ponytail Concierge experience. Guests can look forward to personalised hair analysis, revitalising laser scalp treatments, and bespoke consultations to find their perfect ponytail style. The event will be made even more special with luxurious gift bags filled with Ruka samples and goodies from our favourite brands—a true celebration of hair care and style!
past events.
On November 23rd and 30th, the Ruka Selfridges stand hosted an exclusive Luxury Ponytail Concierge experience. Guests enjoyed personalised hair analysis, revitalising laser scalp treatments, and bespoke consultations to find their perfect ponytail style. The event was made even more special with complimentary treats, drinks, and luxurious gift bags filled with Ruka samples and goodies from our favorite brands—a true celebration of hair care and style!
At the Twists 'n' Sets Pop-Up, we hosted an exciting panel talk with industry leaders who shared their relationship with hair, effective hair care tips, and the best ways to maintain healthy hair while staying active. Our experts provided valuable tips, tricks, and personal stories to help attendees achieve their best selves. Whether fitness enthusiasts or hair lovers, everyone had the chance to learn from the best and connect with like-minded individuals in a vibrant, inspiring atmosphere.
In October 2024, we launched our first RukaPro Academy, powered by Schwarzkopf, after gathering feedback from our community. Building on insights from past events, we offered a range of courses for both consumers and stylists, including hair care, styling, and business sessions. With expert educators and top sponsors, the event delivered transformative learning experiences and amazing goody bags for all attendees.
On August 13th, 2024, we hosted the Braid-It Reloaded Masterclass at Stā Studios in London, sponsored by Design Essentials, with expert educators from South West Six Salon. The 3-hour sessions, held three times throughout the day, offered a deep dive into advanced braiding techniques and cutting-edge hair technology. Whether you’re a professional stylist or a braiding enthusiast, this event was a unique opportunity to enhance your skills and stay ahead of industry trends.
Calling all CGC members!! We hosted our first exclusive event at Soho House, where we sat down with some of your faves to discuss their unconventional journeys! The link to the event was sent to your emails, and tickets were limited, so those who snagged one got an inside look at this unforgettable experience before they were all gone. 💌
At Ruka, we understand the importance of caring for your natural hair underneath your extensions. Our in-person event delved into how food impacts your follicles, offering insights into nutritional science and how diet can support healthier hair growth. Attendees enjoyed expert advice from Ruka’s resident trichologist, complimentary LED scalp treatments, and gift bags packed with essentials for thicker, healthier hair.
Sign up for £20.00/mo - which is converted to store credit.