10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

10% off with the *Curly Girls Club*

Our first TV ad

Have you seen us on ITV? Take an exclusive look behind the scenes.

Texture Match®

Our OG hair extensions, offering a seamless blend with your natural hair texture.

Synths®1

Biodegradable, protein-based synthetics offer an earth-friendly alternative.

Braid-it

new

The first hypoallergenic, itch-free and biodegradable braiding hair option.

The Classics

Drawing inspiration from the 90s/00s that brought us some of the most iconic hairstyles to date.

Wet Products Lab

Fresh from the innovation lab: a batch of hair care essentials for hair that needs better-than-basic.

New in

Hair Magazine's Hair Awards 2022

Winner of 'Best Afro Human Hair Extensions'

Product Sets

Ruka OG's

A bit more about us…

  • Our Vision

    Our take on ethics and sustainability.

    Explore

  • Our Origins

    Where we come from and what we stand for.

    Explore